Thursday, 22 September 2016 21:00

The Epitome of Mid Century Modern Homes: Alexander Construction Company

Written by Jeff Shotwell
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Original Alexander Home Rendering Original Alexander Home Rendering

Simple elegance and clean lines are two of the many coveted features that define the mid century modern Alexander Construction Company homes of Palm Springs. Built between 1955 and 1965, the 2200+ "Alexanders" comprise 11 neighborhoods, and these homes are very much in demand today by people of every generation.

Alexander's foray into Palm Springs began with the construction of The Ocotillo Lodge, which today is a condo-style hotel but still remains a pillar of mid century modern style. The company then began focusing on building stylish tract homes that could be "efficiently produced", but since this type of home was considered revolutionary and had thus far been untested, Mr. Alexander built the first ten homes as an experiment to see if the public would be interested in them. With over two thousand homes built in ten years, we'd say the experiment was most definitely a success!

As Alexander built more and more homes, they added more features and square footage. Alexander homes were the first in Palm Springs to offer large, deep built-in swimming pools; some other features were open floor plans, lots of windows, clean lines with no window or door trim, and very distinctive rooflines, most notably the "Folded Plate" and "Butterfly".

When the homes were originally built, they were meant to be affordable for the average person, but today an Alexander fixer-upper can start at $250,000 and updated models can climb to well over $1 million.

Many celebrities of the era bought Alexander homes as their weekend getaways - among them were Marilyn Monroe, Dean Martin, Dinah Shore and Peter Lawford. You can visit Alexander neighborhoods today and experience the unique beauty of mid century modern living: the developments include Twin Palms, Golf Club Estates, Araby Estates, Vista Las Palmas, and more.


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